Festivals Summary :Best Golden Time for Product Marketing and Sales Growing

As we all know, there are all kinds of holidays throughout a year which will be great opportunities to get more sales. Throughout the holiday shopping season, the survey found that 73% of respondents have online shopping plans, one out of every three person has plan to use desktop or mobile devices to shop. Data show that even if consumers do not intend to online shopping, they will do a lot of related online surveys before they go shopping in the physical store. According to statistics, a total of 84% of consumers will choose online shopping or online shopping-related surveys. The survey shows that those who most likely to buy online during the holiday shopping season are millennials, and most popular items they shop online are gift cards (64% of respondents), apparel (57%), Toys (46%) and technology products (37%).

The following is a summary of the important global festivals and suggested selling products for your reference, hope this passage can help you with product positioning and marketing.

February 14 Valentine's Day - Valentine's Day

Time for preparing stock: early January

Suggested categories: clothing, jewelry, flowers, chocolate decoration, perfumes, belts, wallets, etc.

The second Sunday in May - Mother's Day

Time for stock preparation: Early April

Suggested Categories: Apparel, jewelry, flowers, chocolate decoration, fragrance products, etc.

The third Sunday of June Father's Day

Time for stock preparation: early May

Suggested Categories: clothing, perfumes, belts, wallets, etc.

May - June Graduation - Graduation Season (The United States attaches great importance to the celebration of the school, especially the graduation ceremony of the university )

Time for stock preparation: Early April

Suggested Categories: clothing, shoes, party supplies, etc.

July mid Amazon Member Day - Prime Day

Time for stock preparation: Early June

Suggested Categories: digital, toys, games, movies, apparel, sports outdoor products, and other categories.

August to Early September - Back to School Shopping Season

Time for stock preparation: Early August

Suggested Category: Apparel, Footwear, School Bags, Computer Bags, 3C Products, Office Supplies, Sporting Goods, etc.

October 31, Halloween Eve - Halloween

Time for stock preparation: It is recommended to start stocking in September, especially long-term production, the latest storage time before October 29

Suggested Categories: Cosplay series of clothing, masks, LED lighting, Ghost decoration, ghost toys, Halloween related style with other related products

November 11 (Double 11 festival) China's double 11 is now also increasingly globalized nowadays, which showing a global trend of "crazy shopping." It is suggested that sellers can refer to this trend and began to warm up stocking in mid-October.

Fourth Thursday in November - Thanksgiving --Thanksgiving

Special reminder: Thanksgiving is the largest festival in the United States. The influence of Thanksgiving is more than Christmas. Because Americans are accustomed to reunite with the whole family and eat turkey, the sales of kitchen products will increase greatly.

Time for stock preparation: it is recommended to start stocking in October, the latest stocking time is before November 26

Suggested Category: Kitchen supplies, clothing, shoes and hats, jewelry, home improvement (especially lights), baby products, consumer electronics

Black Friday on the Fourth Friday in Novembe

Black Friday Special Note: Black Friday is a day when Americans shop wildly. Many people queue up outside their favorite stores in the early hours of the second day after Thanksgiving , Waiting for the biggest discount throughout the year. stocking preparation: it is recommended to start stocking in October, the latest storage time before October 27

Suggested Categories: kitchen supplies, clothing, shoes and hats, jewelry, home improvement (especially the lights), infant and child products, consumer electronic

The first Monday after Thanksgiving: Network Monday - Cyber Monday

Special reminder: Cyber Monday is a special online shopping day initiated by Amazon. Just like China's "Double 11", the day Amazon, Walmart, BestBuy... these largest online market will provide largest discount promotions.

Time for stock preparation: it is recommended to start stocking in October, the latest storage time before November 30

Suggested Categories: Kitchenware, Garments, Footwear, Jewelery, Home Improvement (Especially Lamps), Baby Products, Consumer Electronics, More Products

December 24th - December 25th(Christmas Eve - Christmas)

Time for stock preparation: It is recommended to be stocked by the end of October, the latest storage time before December 4th. It is important to stock up early enough and publish your listing product related with Christmas.

Suggested Categories: Christmas Cards, Wrapping Paper, Disposable Tableware, Kitchenware, Garments, Footwear, Jewelery, Home Improvement (Especially Lamps), Baby Products, Consumer Electronics, etc. Any category may be purchased.

January, 1st New Year’s Day

Time for stock preparation: Ready stocking with Christmas

Suggested Categories: Apparel, footwear, jewelry, home improvement (especially lights), baby products, consumer electronics, etc.

Time is a important factor for selling, especially holidays or festivals. People intend to buy goods and gift. So if seller can grasp this golden shopping time and make plan for timely and appropriate marketing campaigns around holiday will greatly increase sales.

ShopMaster Team

www.shopmaster.com